Market Cultivation, The First step to LED home lighting populirization

At present, LED light source account for only a minimum market share in a real home as primary lighting source. At the same time, few enterprises have been pursuing the marketing in these areas. As LED is still fairly new and not perfect from technology point of view, coupled with huge initial cost, product line shortage, companies invested in this area are doomed to spend more efforts.

After visiting the market and evaluating the situation, I found that some major companies have already embarked on LED home lighting R&D and market development. Most of them are optimistic in the market prospect of LED home lighting application. “Now everyone have the opportunity to enter the field, but perhaps only after 5 years, there will be no chance at all.” This is the universal mindset from the LED lighting companies at present.

Depressive domestic market

LED Lighting land-rushed on home lighting area in the year of 2008, but because of high prices and market acceptance, there are few enterprises that are specializing in the field and few options for customers. Most enterprises just demonstrated them in large-scale exhibition instead of mass production and target-oriented marketing. Based on the advantages of LED Lights, domestic enterprises has been increasing in their research and development efforts.”Right now, home lighting companies usually invest in LED R&D for future technical reserve.” Said Liu Yun, a General Manager of Tiansili Lighting Co., Ltd. So at present the vast majority of companies will not push it as the mainstream product.

Liu also noted that LED home lighting shares only a proportion of less than 5%. “So from this point, LED home lighting is still considered as high-end, while from the market point, it belongs to the low-end. Currently, we are not devote major efforts to promote LED lighting in house or residential marketing, we do it for technique storage.”

Lee Hao-Yuan, a marketing manager also pointed out that LED home lighting products still need time to be more attractive and competitive.” At present, everyone knows how prospective LED home lights will be. So many traditional lighting enterprises are using the LED source, but will not regard it as the main light source for the incredible market future.

Guo Jie Wen-chuan, director of domestic sales from Guozhi LED Lighting have different views on LED home lighting in domestic market. He believes that: With the increase of consuming capacity, there are great potential demands in China, local consumers would be more and more acknowledged with the expansion of marketing and reduction of cost. WEN Guo-Jie forecasts, LED home lighting lighting is a trend in the next 5-10 years which may become the mainstream of home lighting products.

Increasing trend of foreign sales

Compared to the depression of domestic market, foreign market acceptance of LED home lighting is totally different. Dazhi Yi said that during the last 3 years, LED Light is gradually used in household lighting, but mostly as secondary source. At present, most of the LED home lighting products are exported to overseas market. Now there are a great deal of house and residential lamps and lanterns which are applying LED as main light source. And moreover, warm white LED are the favorite option of occidental customers. “I believe the next three years, there will be great change in the LED Lighting market. Customers from Europe and the United States would gradually accept it as the main household lighting source.”

Market cultivation, the hard and long way to go

Current LED home lighting is still in the early stage of growth, although there is great potential to develop, but it still needs a lengthy period of time and requires a relatively mature market environment.

“I think that LED home lighting promotion in China is tightly related to the national policies. Same as the experience of energy-saving lamps, with the wide promotion from government, consumers will generally accept for the seek of their own benefit. Although the initial price is not attractive, from a long-term point of view, it does save money, but consumers are generally consider their short-term interests.” Said Liu Yun, Tiansili Lighting.
“I think that LED home lighting development and national policies have a certain relationship can be developed fast and slow, and the Government also has a lot to like, like the government to push energy-saving lamps. Consumers will, generally, self-interest stand point, from the interests of visible thinking. LED home lighting as the main lighting in the market more difficult, it is difficult in the consumer price acceptance. From a long-term point of view, it does save money, but consumers are generally short-term interests to consider “, TNV days Lishi Lighting Business Unit General Manager Liu that the current LED home lighting market development at an early stage of cultivation.
The other important history from energy saving-lamps, although the current LED home lighting is expensive for consumers, but with well-developed LED technology, and with the competition of more and more companies entering this field, its price will fall sharply, just as the development of energy-saving lamps. energy-saving lamps first appeared in the market at the price of 10~20 dollars, and now the prices are much lower, the public would generally accept it. “